Overview
Branding and website design for a biotech startup transforming neurology through light-powered therapies.
For Modulight Biotherapeutics, a pioneering company in precision neuromodulation, I led the creation of a cohesive brand identity and designed a website that reflects their mission: Restoring balance, transforming neurology. Their work harnesses optogenetics—a groundbreaking approach that uses light to precisely control brain activity—to develop innovative treatments for severe neurological disorders. The visual language and digital presence I crafted emphasize Modulight’s cutting-edge science, clinical promise, and commitment to transforming lives through light-based therapies.
Main Goals
Defining a brand and digital presence that reflects innovation, clarity, and scientific impact.
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Create a visual and verbal identity that communicates Modulight’s innovative approach and scientific credibility while remaining approachable to investors, partners, and the scientific community.
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Develop a clean, user-friendly website that clearly explains the company’s mission, technology, and impact, optimized for both desktop and mobile experiences.
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Position Modulight as a credible, forward-thinking biotech startup to support conversations with investors, collaborators, and researchers.
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Ensure that all branding and design elements reflect the company’s mission through tone, imagery, and user experience.
Design System
Crafting a clean, novel design system with a light aesthetic.
The design system was crafted to reflect the company’s cutting-edge science while maintaining a sense of clarity and trust. Drawing inspiration from their core technology—red light precision therapy—I incorporated a bold, yet balanced shade of red as a central brand color, reinforcing their identity and scientific foundation. To complement this, I introduced a blue/purple shade to add an innovative, tech-forward feel. Typography choices combined modern, geometric sans-serifs for a sense of precision and approachability.
Logo Design
Color Palette
#D64541
#4A60A9
#C89F3D
#FDF6F1
#2E2E2E
Design Elements
Input Field
Typography
PP Pangram Sans Medium
PP Pangram Sans Medium
Neo Sans Pro
PP Pangram Sans Medium
NEO SANS PRO
Heading 1
Heading 2
Heading 3
Paragraph 1
BUTTON
Mockups
Homepage
The homepage is designed to provide quick, intuitive access to core content, including the mission statement, news, pipeline, and key collaborators.
Mockups
Pipeline page
Communicating the company’s biotherapeutic development stages, using illustrations and graphs to simplify scientific facts while elevating aesthetics.
Mockups
Team page
A dedicated team page showcasing each staff member with their photo, name, role, and quick links to their LinkedIn profiles.
