Website Redesign I B2B I UX/UI

FLASH90

Website redesign to streamline client workflows and present a fresh, modern visual identity for Israel’s leading news photo agency

All images in this case study were photographed by me, on assignment for Flash90.

Overview

Modernizing a client-facing platform for real-time news workflows

News photo agencies depend on speed, clarity, and easy access to large volumes of visual content. FLASH90’s website, originally built over 15 years ago, no longer reflected how clients work today. The redesign focused on simplifying the experience, removing visual noise, and creating a modern, intuitive, and responsive platform that supports fast-paced editorial workflows.

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Stakeholders & Project Goals

Defining success for both the business and its users

This project involved two key stakeholder groups- FLASH90 as the business client, and its media clients: editors and journalists who rely on the platform daily. While their goals differ, the redesign needed to support both the agency’s positioning and the practical workflows of its users.

Business Goals

Flash90

Refresh visual identity

Move away from static templates

Simplify site structure

Present a modern, professional brand

User Goals

Media Clients

Quickly find relevant images

Navigate large volumes easily

Work efficiently under time pressure

Access content clearly across devices

Research & Insights

Understanding client workflows and real-world use

Clients often work under tight deadlines and need to locate relevant images within seconds.

Large volumes of content require clear hierarchy and strong visual scanning cues.

Unnecessary text and secondary information slow down decision-making.

The platform is used across devices, often during breaking news situations.

User Flow Evolution

Removing an extra step from a time-critical workflow

Editors often work under tight deadlines and need to download images as quickly as possible. In the previous experience, downloading required leaving the archive and opening a dedicated image page — adding an extra step at the moment decisions needed to be fast.

Before the redesign

The previous image page required editors to leave the archive to access downloads and full image details.

Former UX Flow

HOME

ArchivePage

Image Page

Extra step

Download

New UX Flow- Primary Path

HOME

Archive Page

Download

Saves time

Final Design

Guiding decisions to simplify structure and improve clarity

Prioritize core clients workflows

Reduce visual and content noise

Design for scale and flexibility

Reflect a modern identity

Archive Overview

Designed for fast scanning at scale

The archive was redesigned to support fast visual scanning across large volumes of content, with clear hierarchy and immediate access to key actions.

Photo Card

Key actions at a glance

Each photo card shows filename and core actions, allowing editors to select, download, or save images without leaving the archive view.

Hover Preview

Reducing clicks without losing context

Hover previews allow editors to view images and captions instantly, reducing clicks and speeding up editorial decision-making.