Design Process

From branding to UX: creating a streamlined, user-focused management platform.

I began by designing a logo and renaming the platform from "EE" to “E2” to reflect a modern, tech-oriented identity—short, memorable, and aligned with the electronics e-commerce industry. I then defined a clean visual language using colors from the existing site, paired with cool whites and grays to enhance professionalism. In the UX phase, I conducted a competitive analysis of platforms like Monday.com and HiBob, leading to key improvements such as a sidebar navigation and streamlined menu structure. I combined “Employees” and “Groups” into a unified “Staff” section to reduce clutter, and added features like graphs for visualizing statistics, attribute-based filtering, and a messaging function for internal communication. The final design includes essential tools like edit and delete functions for efficient employee and group management.